Are the launch of high street lingerie collections a threat to the branded market?
Lingerie Buyer was first published in 1992, and is now well established as the leading publication for the intimate apparel industry.
Published 8 times a year, each issue gives a complete overview of the industry with in-depth coverage of the latest news, as well as extensive fashion pages including the latest trends and products.
Below are a few articles taken from our most recent issue.
The buzz is back for lingerie brands Wonderbra, Playtex and Shock Absorber thanks to new direction and imaginative product over the past 18 month. Zabian Southwood spoke to DBApparel's recently appointed marketing director Gorden Lee to discover the importance of wooing retailer and consumer with equal impact.
Many retailers will have fond memories of French lingerie brand Rosy - and the brand is back in the UK for autumn/winter 2008.
Whether it's branding your store, improving the effectiveness of your interior, selling online or ensuring your business is legal, we ask four industry experts to share their top tips for the next 12 months.
