Lingerie-buyer
  • In the latest edition
    (August 2008)


    • Poll

    Are the launch of high street lingerie collections a threat to the branded market?

    • No. It will raise the profile of the industry
    • Yes. This will change the face of the market, brands cannot compete with the low costs.
    Past Articles » 2008 » February
    • Bouncing back in battle of the bras

      The buzz is back for lingerie brands Wonderbra, Playtex and Shock Absorber thanks to new direction and imaginative product over the past 18 month. Zabian Southwood spoke to DBApparel's recently appointed marketing director Gorden Lee to discover the importance of wooing retailer and consumer with equal impact.

      File: DB Apparel.pdf (1411k)
    • The Rosy Renaissance

      Many retailers will have fond memories of French lingerie brand Rosy - and the brand is back in the UK for autumn/winter 2008.

      File: Rosy.pdf (868k)
    • Business checklist

      Whether it's branding your store, improving the effectiveness of your interior, selling online or ensuring your business is legal, we ask four industry experts to share their top tips for the next 12 months.

      File: Business Checklist.pdf (817k)
    İHemming Group Ltd 2008, all rights reserved