Is it all just bland cotton bras in 28AA, or, with teens and tweens wearing increasingly fashionable clothes, is the teenage underwear sector managing to keep up?

Sue Guerrieri founded the SugaPlum Shop in 2008, an online store specialising in underwear for teenage girls, in response to the functional but unexciting options available on the high street.  

SugaPlum Shop offers parents and teenagers an accessible and easy way to purchase fun and trendy teenage underwear that is both mum and daughter friendly.

"Selling online encourages teens and parents to shop together, saving the teen the embarrassment of trawling the high street with their mum to buy their first bra,” says Sue. “We are selective with the retail outlets we let carry the SugaPlum range. Stores must be of a high standard, selling only high quality products and ranges, as it’s important that our brand remains focused on concept, and our target teenaged customers. Our collections are priced competitively at around £10 for bras and £5 for briefs and designed to suit the teenager’s taste and budget."

Luckily for today’s teenagers, SugaPlum is not alone in catering for this market. At the Harrogate Lingerie and Swimwear Exhibition this August there will be plenty of teenage-friendly ranges to choose from if you are thinking of expanding your offering into this area. Demystifying the world of bubble gum and popping lip-gloss, Harrogate brings you:

Boobs and Bloomers, stand  M6
Lifes Not Fair But My Knickers Are, stand C24
Cebon Apparel, stand  C13
Fordville, stand C39

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