The 45+ market accounts for almost 50 per cent of total lingerie sales and Playtex has taken the decision to re-establish themselves in this marketplace. The first step of their campaign features a 49-year-old mother of three Gaby Muller who was chosen after an international search of thousands of women to model the range.

Marketing Manager Marica Carleschi stated: “We decided to look for a real woman rather than a celebrity to model our styles as we’re selling everyday solution pieces. Gaby is relaxed, natural and looks gorgeous.

See also:
Holy Fit Freya T Shirts
Calvin Klein Kids Underwear
Decollette Anti Wrinkle Cupless Bra
Asda Tummy Tamer Shapewear Dress
Bodymax Shapewear for Men
Lindsay Lohan Expands Leggings Line

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