- 08 - 10 August, 2010
Moda Lingerie and Swimwear - 16 - 18 August, 2010
AIS Lingerie & Swimwear Show - 04 - 06 September, 2010
Interfiliere Paris - 04 - 06 September, 2010
Mode City - 17 - 21 September, 2010
Boudoir at London Fashion Week - 19 - 20 October, 2010
Mode City Shanghai
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The second edition of Boudoir at London Fashion Week followed the success of the September 2009 event, but how did the latest outing for LFW’s first lingerie exhibition go?
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Lingerie featured for the first time as an on-schedule event at London Fashion Week. |
Boudoir at London Fashion Week has been labelled a success following a strong attendance of press and buyers.
- 1,800 visitors headed to the Portico Rooms at Somerset House to see the brands exhibiting.
- Key buyers included ASOS, Urban Outfitters, Le Bon Marche and Rigby and Peller.
- Most of the brands in attendance at the show had successfully gained orders and expanded their portfolios as well as raising their profiles thanks to a large attendance of key press at LFW, making the point to visit the lingerie showroom.
- These included visitors from Vogue, Cosmopolitan, Vainty Fair, Harpers and In Style. The event was followed with coverage of the Boudoir video Underworld on Vogue
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The Event
The aim of Boudoir at London Fashion Week is to give buyers the opportunity to shop for the best looks in directional design both nationally and internationally in a space that brings fresh talent and established brands under one roof. Its association with LFW also brings attention from key press, raising awareness of the world of intimates.
This season, the event spanned 19-22 February 2010 and was held in the Portico Room at Somerset House. The space at Boudoir was doubled by the organisers and some heavy hitters showed support for the event.
Boudoir was sponsored by Tikves fine Macedonian wines.
Exhibitors
Following the success of Boudoir’s first season, the organisers expanded the space allocated to the exhibition and the following brands all stepped up to show their new ranges:
See full list of exhibitors
Lingerie Event at Boudoir
Sunday 21 February 2010 was an historic day as the first on-schedule lingerie event took place at London Fashion Week, courtesy of Boudoir. Ten of the exhibiting brands were hand-picked by the fashion editor of Conde Naste’s Love Magazine Phoebe Arnold: Marlies Dekkers, Kriss Soonik, Ell & Cee, Yes Master, Lascivious, Kiss me Deadly, Ayten Gasson, Playful Promises, Pistol Panties and Triumph.
A digital presentation and film installation ‘Underworld’ showcasing the brands was screened to London’s fashion press and buyers as lingerie was finally recognised as an integral part of the fashion calendar.
Download Underworld Video
Underworld Stills Gallery
