The decision to cast ‘real’ women follows 40 castings where Bravissimo saw 600 applicants, all of whom were customers rather than professional models. They narrowed the list to the final five: Jess Edwards, Katie Hardy, Patricia Arteaga, Leela Tikador and Riann Quinn.

Bravissimo’s decision to use real women follows feedback from their customers who said they preferred to see lingerie they’re thinking of buying on normal women rather than professional models.

See photos of the new models

See also:
Curvy Kate at Bravissimo
Bravissimo Drops Clothing From Stores
Marks and Spencer SS10 Model Line-Up
Rosie Huntington Whiteley Monsoon Lingerie Campaign
Megan Fox Armani Lingerie Advertising Campaign

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