- 08 - 10 August, 2010
Moda Lingerie and Swimwear - 16 - 18 August, 2010
AIS Lingerie & Swimwear Show - 04 - 06 September, 2010
Interfiliere Paris - 04 - 06 September, 2010
Mode City - 17 - 21 September, 2010
Boudoir at London Fashion Week - 19 - 20 October, 2010
Mode City Shanghai
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Debenhams is the first high street retailer to break the taboo of using disabled models in its campaign photography.
Shannon Murray, 32, has been in a wheelchair since she broke her neck in her teens. Debenhams agreed to include her in their campaign after they were approached by disability campaigners and presenters of How to Look Good, Naked Nikki Fox and Natasha Wood
Shannon Murray will appear online and in photography in stores windows, initially in Debenhams' Glasgow, Guildford, Oxford Street and Nottingham branches with the intention of rolling out across all stores. It further highlights Debenhams’ increasing willingness to be more inclusive - this campaign follows a trial of size 16 mannequins by the department store.
Michael Sharp, Debenhams' Deputy Chief Executive said: "We cater for women of all shapes and sizes, young and old, non-disabled and disabled so we wanted our windows to reflect this choice."
See also:
Debenhams Trials Plus Size Mannequins
M&S: World's Most Sustainable Retailer by 2015
BHS Store Makeover
House of Fraser Expansion Plans
