- 08 - 10 August, 2010
Moda Lingerie and Swimwear - 16 - 18 August, 2010
AIS Lingerie & Swimwear Show - 04 - 06 September, 2010
Interfiliere Paris - 04 - 06 September, 2010
Mode City - 17 - 21 September, 2010
Boudoir at London Fashion Week - 19 - 20 October, 2010
Mode City Shanghai
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Freya have launched their educational bra fitting campaign Holy Fit, which includes the release of limited edition T-shirts and a website highlighting the importance of a correctly fitting bra.
The Holy Fit T-shirts have been designed by Laura Lees whose trademark embroidery has featured in collections by Giles Deacon and Luella Bartley, and are on sale for £25 each with all of the proceeds going to breast cancer charity, Genesis Appeal.
The Freya Holy Fit campaign has been created to educate women about the importance of wearing a correctly fitted bra and the difference it can make to body confidence and health.
Ann-Marie Manley, head of marketing for Freya explained their decision to launch the campaign: “Nearly 80 per cent of women are wearing the wrong bra size and don’t realise the implications this can have on their breasts, appearance and posture. We hope that Laura’s designs will educate girls about the importance of wearing a correctly fitted bra in a fun and fashionable way.”
The website has video content showing what to look for in a correctly fitted bra and some common problems associated with bad fit.
To find out more about Freya’s Holy Fit campaign, see www.theholyfit.com
See also:
ASBCI: Shaping Up For Lingerie and Swimwear
Holy Fit Freya T Shirts
Holy Fit T Shirt Gallery
Designer Laura Lees Interview
Fantasie Valentine’s Facebook Application
