- 08 - 10 August, 2010
Moda Lingerie and Swimwear - 16 - 18 August, 2010
AIS Lingerie & Swimwear Show - 04 - 06 September, 2010
Interfiliere Paris - 04 - 06 September, 2010
Mode City - 17 - 21 September, 2010
Boudoir at London Fashion Week - 19 - 20 October, 2010
Mode City Shanghai
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The lingerie market performed well from 2005 to 2009 and although many brands and retailers struggled within the industry, it withstood the sharp declines experienced by many retail sectors during the recession. Lingerie Buyer takes a closer look at the market over the past few years.
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The Figures
Market intelligence provider Key Note has reported that the lingerie market hasn’t been as hard hit by the recession as many other sectors due to the essential nature of underwear purchasing and the fact that many women view it as a relatively inexpensive way to cheer themselves up.
The total UK lingerie market reached a value of £2.8bn in 2009, representing a 16.1% increase since 2005.
Hosiery: Growth Sector
Hosiery, in particular, was the best-performing sector with the highest levels of growth in 2009 thanks to new product developments and women realising the fashion potential of hosiery products. Opaque tights gained fashion status in 2009 and more young women are wearing tights than ever before.
Innovations such as footless tights, shapewear hosiery and a wide array of fashionable options as well as designer collaborations such as House of Holland for Pretty Polly have helped to drive this sector forward and it will continue to thrive over the coming months in the lead up to summer.
Technology and Innovation
A major sales driver for the intimate apparel industry is manufacturers using technological developments to increase the comfort and effectiveness of shapewear. The press has helped to fuel interest in this sector, underlining the importance of a well-fitting bra and the correct use of shapewear.
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Manufacturing Losses
Keynote reported that UK manufacturing suffered a loss of business in 2008, although imports and exports remained steady. In terms of the retail market, the lingerie arena is becoming increasingly crowded. Lingerie specialists, both on the high street and online, are moving in on territory dominated by mixed retailers and fashion multiples. Supermarkets such as Asda and Tesco are looking to increase market share by offering designer styles at high street prices.
Dominant lingerie retailer Marks and Spencer claimed it had increased its market share over 2009, reinforcing its status and making it one of the stores to watch in 2010.
Keynote expects the market to grow by 15.3 per cent over the next five years, reaching a value of GBP3.35bn by the end of 2014.
See also:
Lingerie Market Predictions
Underwear as Outerwear Trend Increases Lingerie Sales
