- 08 - 10 August, 2010
Moda Lingerie and Swimwear - 16 - 18 August, 2010
AIS Lingerie & Swimwear Show - 04 - 06 September, 2010
Interfiliere Paris - 04 - 06 September, 2010
Mode City - 17 - 21 September, 2010
Boudoir at London Fashion Week - 19 - 20 October, 2010
Mode City Shanghai
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Ex-model Kenya Cretegny opened the Apartment C store in Marylebone to bring decadence and escapism back into buying lingerie. Having already amassed a dedicated following of shoppers after being showcased in press like Vogue and Harpers Bazaar, the store has now launched online.
Featuring brands like Marlies Dekkers, Bebaroque, Damaris, Fleur of England and Stella McCartney, the website is designed to a high specification with strong imagery that mirrors the design aesthetic of the store.
The site divides stock into designers, lingerie, bras, briefs, bodies, modern corsets, loungewear, beauty essentials and gifts to make navigation as easy as possible for the user. It also has advice on bra fittings and what to look for in correctly fitted underwear.
See also:
Ebay To Launch Fashion Channel
Urban Outfitters To Launch Bridal Brand
Speedo Launch Shapeline Range
N Brown Launches That’s My Style Plus Size Brand
Asda Pursues Online Growth for Fashion Offering
